PROFESSIONAL SUMMARY

Creative strategist specializing in brand innovation, content strategy, and talent-driven marketing across sports and entertainment. Experience leading campaigns, sourcing influencers and athletes, planning events and brand activations, and structuring brand partnerships that drive engagement and cultural relevance. Proven ability to translate trends and audience insights into scalable content, build digital communities, and generate high-impact collaborations between brands, creators, and events. Combines creative execution with data-driven analysis to optimize performance, identify growth opportunities, and inform strategic decision-making.