ABOUT ME

I’m Alexandria Willard, a creative strategist and videographer working at the intersection of sports, media, and culture. I’m currently a student at Oklahoma State University pursuing a Bachelor of Science in Business Administration with dual majors in Marketing Communications and Data Analytics, along with a minor in Management. Originally from Alaska and Texas, I bring a wide perspective and adaptability into every creative project I take on.

My current work focuses on videography, short-form content, and brand storytelling within the sports media space. I serve as Director of Brand Innovation for Field Rush, where I help shape creative direction, content strategy, and brand identity across college football media. In this role, I work on developing visual storytelling, content concepts, and digital presence that resonate with modern sports audiences.

I also work as a videographer for Oklahoma State Football, capturing high-energy content around practices, games, and events. This role has strengthened my ability to create compelling visual narratives in fast-paced environments while translating emotion, intensity, and culture into content that connects with fans and athletes.

Previously, I gained experience working with athlete branding and NIL-related initiatives, which helped build my understanding of personal branding, digital storytelling, and the athlete-creator ecosystem. While I am not currently involved in NIL representation, that experience continues to inform how I approach content strategy and storytelling today.

Alongside my professional work, I continue to build ADW Creative, my personal creative brand focused on videography, digital storytelling, and culture-driven media. I’m constantly exploring new formats, visual styles, and creative directions as the media landscape evolves.

Outside of work, I DJ. Music plays a major role in how I think about pacing, energy, and atmosphere across all creative projects. Whether through visuals or sound, my goal is to create moments that feel intentional, immersive, and memorable.

I approach every project with clarity, creativity, and momentum. If you’re a brand, team, or organization looking to build authentic and compelling media, let’s create something meaningful.

A phrase I coined and made my life motto. Seeking fulfillment is about learning to find the beauty and art in everything around you. Learning to be appreciative of what you have. Seeking fulfillment in everyday life. Throughout my life, the hard times have taught me that happiness is not circumstantial. You can never change your circumstances, but can always change how you react. It is not about the waves, but how you choose to pitch your sales.

SEEK FULFILLMENT.